Pru logistic

Renewing the legacy.

brand development | web design


Pru Logistic is an Indonesian freight forwarding company that’s operating around the globe.

Founded in 2005 and hasn’t changed it’s corporate identity since, now Pru Logistic has been focusing on the development of its brand and corporate identity, and exploring ways to differentiate itself from its competitors.




Brand guidelines
Logo redesign
Corporate identity
Web Design (in progress)


Jakarta, Indonesia

The challenge

Revamping the look and feel of the brand while maintaining it’s traditional values.

They want a fresh and modern feel of the brand, without losing their main color which is purple and yellow. The new logo and brand identity would have to represent what Pru Logistic really is – a dynamic company that is constantly evolving while maintaining it’s traditional values.

Our approach

The changes are inspired by their new tagline, “Future Forward”.

We explored different options for the new logo shape, and decided to replace the globe shape, and emphasize the letter P instead. We have used the same colors theme as before, but we make a slight adjustment to the color shade, change their font to something more modern, and shorten it to only “PRU”. We have also added some variations of the logos so they can use them in different sizes and formats.

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Studio Mimpi – Creative Marketing Agency